The 5 Questions to Ask About Your Content

At its core, good content strategy is about building trust and loyalty with your audiences, your customers, your stakeholders. It’s about creating long-term relationships — not one-night stands.

No one article, video, podcast episode or social post is going to convince someone to take action with your brand. Instead, the right content plan helps to build a digital path to your brand’s door by combining a distinct brand voice and authentic point of view with committed cadence, the right platforms and smart analytics. The right content encourages and engages readers, listeners and viewers to return to your brand time and time again, whether for insight, service or sale.

The goal: to drive customer loyalty and continuous demand to make the sales process that much easier — and the message that much clearer to understand and follow.

Here, we offer answers to the five key questions you should consider before launching (or refreshing) your content strategy — as well as simple tips for each:

1. How can content grow my business?

2. What should my brand say?

3. How much content do i need?

4. Where should my content live?

5. How do I know if it’s working?

Download the questions and answers here or click on the image below. And when you’re ready to discuss your content strategy, contact us. We’d love to help you get going.