Jennwork creates content that articulates vision and value, drives revenue and propels your mission forward.
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Jennifer Owens
Jennifer Owens is a storyteller by trade, problem-solver by practice, mission-driven by passion.
As an editor and content strategy consultant, advisor and advocate, board member and speaker, Jennifer tells powerful stories across digital, print, social and video platforms, creating content designed to grow audiences, engagement and revenues. She also leads teams, inspiring all — including cross-functional staffers, consultants, and freelancers — to do their best work on deadline and on budget.
Jennifer can find stories anywhere; however, her passion lies in women, workplace and wellness trends. She is a quotable public speaker and is featured regularly in major media worldwide.
Most recently, Jennifer helped launch Firstly, a personal finance platform serving the Sandwich Generation, as well as Alloy, a telehealth platform focused on perimenopause and menopause symptoms. She’s also launched The Breadwinners podcast, thePause women’s health newsletter and Next Wave peer counseling.
Jennifer led digital strategy for HealthyWomen.org, the nation’s leading source for independent women’s health information; launched Spring.St, the place for smart women; and served as editorial director of Working Mother Media, reaching millions of women each month. In 2010 she founded the Working Mother Research Institute (WMRI), home to the Working Mother 100 Best Companies, Best Companies for Multicultural Women, Working Mother/Flex-Time Lawyers Best Law Firms for Women and the National Association of Female Executives Top 50 Companies. In in 2013, she founded National Flex Day to spotlight the power of flexible work.
Under her leadership, WMRI published more than a dozen white papers studying the intersection of career and gender, including Breadwinning Moms, How We Flex and Caregivers Crisis.
She serves on the advisory board for Gender Fair, which assesses companies and brands on their commitment to gender equity; and advises Fairygodboss, the jobs site seeking and spotlighting the best employers for women. She also served on the board of directors for ProCon.org, which presents opposing arguments to controversial issues. She was named a Phenomenal Woman in 2020 and is proud to be called a Fairygodboss and a Grown-Ass Lady.
Jennifer has written for Better Life Lab, CNBC, IvyExec and The Huffington Post and has been quoted in The New York Times, CNN, Fox Business News, ABC News and Fast Company.
Brett Sonnenschein
Brett Sonnenschein leads creative design at Jennwork, producing bespoke products that help clients tell powerful and engaging stories across all manner of platforms.
Brett brings deep experience to all projects, having worked in fashion, advertising, book publishing and financial services, just to name a few. Skilled in InDesign, Illustrator, Photoshop, PowerPoint and Word, his most important skills are his abilities to problem-solve and communicate — all the while staying on budget and on deadline.
Kristen Willoughby
Kristen Willoughby serves as head of operations, overseeing all projects, strategy and staff. For more than a decade, Kristen led operations and client-facing communications for Working Mother Research Institute, helping to grow its assessment, benchmarking and custom research business serving the nation’s largest and most progressive employers.
Kristen was a key force behind the success of the Working Mother Best Companies initiatives, including the Working Mother 100 Best Companies, Best Companies for Multicultural Women, National Association for Female Executives Top Companies for Executive Women and Best Law Firms for Women.
Today, Kristen’s passion for supporting women’s career, family and personal needs continues forward, serving clients big and small as they seek to become employers of choice for all.